The “Rishta” program is an attempt by V-Guard to reach out to independent influencers (Electricians, Plumbers and Contractors) across the country. In the electrical appliances value chain, the Electricians/Plumbers/Contractors hold a key position in terms of influencing customer decisions, and advising & guiding them on the benefits of using V-Guard products. Through this program we seek to build a relationship with Electricians/Plumbers/Contractors and encourage them to use/promote V-Guard products.

Members will earn points each time they scan a QR code on the Eligible V-Guard product packaging. These points will be redeemable in the form of exciting products listed in the redemption catalogue, Digital Vouchers, bank account transfer and a lot more.

Members will also be invited for special events and privileges under the program.